World Cruise Night Incentives
September 27, 2008 by admin
To assist travel sellers, Holland America Line will provide promotions, sales tools and special incentives in support of the fourth annual World’s Largest Cruise Night (WLCN) to be held on October 16. In addition to three-day special fares, the premium line will feature promotional materials that include e-tools on successful selling and a guide on how to create profitable cruise nights.
As a further incentive to plan WLCN events, Holland America Line is unveiling a sweepstakes, with a grand prize of a Caribbean cruise for two. The company’s reservations hours will be expanded October 16 until midnight Eastern time to provide real-time booking assistance to close sales immediately at cruise nights.
“The World’s Largest Cruise Night event creates sales momentum and gives travel sellers a focus for fall cruise promotions,”said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “Holland America Line is committed to supporting travel agents and helping them achieve success with innovative tools, incentives and accessibility to our reservations department.”
Holland America Line is equipping agents with materials to help plan and support their WLCN events, including mini-brochures on the company and cruise brand, cruise planners, 60 Second to Success fliers and A Guide to Profitable Cruise Nights. “Our sales team use Profitable Cruise Nights guides to ensure that agents have all their bases covered when it comes to implementing all the important aspects of a Cruise Night,”said Meadows. Electronic tools available at www.travelagentheadquarters.com include an e-version of 60 Seconds to Success, e-mail invitations inviting clients to attend cruise events, and a host of other collateral materials.
Travel agents will also be equipped with a wide array of booking incentives to help close sales from October 15 to 17. Special fares will be communicated to travel agents on a wide variety of destinations, such as Alaska, Caribbean and Europe. All guests who book from October 15 through 17 will receive reduced deposit amounts of $100 to $300, depending on cruise length, to hold bookings.
As a reward for their WLCN sales efforts, agents will be entered into a drawing for a Caribbean/Mexico cruise for two for every booking made from October 15 to 17, with a second prize of ten $100 Starbucks cards.
On Thursday, October 16, the line”s 46 business development managers in the U.S. and Canada will participate with local travel agencies in their territories. The line will launch five On Stage Alaska presentations for WLCN agent cruise nights. The live events deliver exciting overviews of Alaska cruises and tour options with performances by couples that entertain, sing and relay stories about the Great Land. Holland America Line will also showcase its Explorer series of motor coaches at select agency WLCN events.
Agents are encouraged to take advantage of the wide variety of sales tools and incentives that are at their disposal for WLCN promotions, including an enhanced Holland America Line Cruise Night Planning Kit. During the World”s Largest Cruise Night promotion, travel agents can conveniently book their clients using POLAR online, where they can make a booking in seven easy steps, including booking and managing groups.
For more information, contact your sales representative, call 800-544-0443 or visit www.travelagentheadquarters.com.
Official Press Release (Abridged) Holland America Line dated 25th September 2008.
